“Design is the silent ambassador of your brand.”
Paul Rand
Paul Rand
I'm independent creative player
with 30 years of international experience.
with 30 years of international experience.
Once described by AG Fronzoni as a
“disobedient designer and visionary”,
that mindset still defines my work today.
“disobedient designer and visionary”,
that mindset still defines my work today.
I develop trans-media strategies
through a holistic approach
where culture, identity and communication intersect.
through a holistic approach
where culture, identity and communication intersect.
My focus is clear:
translating brand DNA into emotional narratives
with aesthetic rigor and ethical value.
translating brand DNA into emotional narratives
with aesthetic rigor and ethical value.
Over the years, I’ve collaborated with
50+ clients across 12 countries,
shaping projects where strategy, design and meaning
work as one coherent system.
50+ clients across 12 countries,
shaping projects where strategy, design and meaning
work as one coherent system.
For me, design is method, research and responsibility.
Good Design for Good People.
Good Design for Good People.