concept | art direction | total corporate design | product design & management
Stjx is Idea, Attitude, Passion and Research.
The name of the Brand is freely inspired by the mythological River Stjx ,whose waters had the power to give invulnerability and immortality.
The only paradigm is the unconventional approach, at the center there is always the contemporary man: modern esthete who, avoiding homologation, desires beauty sharing its aesthetic and symbolic values, that start from the recovery of the artisan heritage.
The philosophy is freedom to experiment and reinterpret the objects, in an unconventional way, absolutely made in Italy.
photos: Gigi Tufano e Raffaele Parma | Paola Paschetto