concept | creative direction | total corporate design | product design & management 
Fuga is the Italian word for “escape”;in cycling terms, it refers to the breakaway of a single man or a group of riders, detaching themselves from the front of the peloton.
192 are the kilometres of the legendary breakaway of the legendary breakaway
of Fausto Coppi, “l’Airone” (the Heron),during the “Giro d’Italia” in june 10th, 1949.
FUGA, nomen omen, means to escape from outdated and vacuous fashion logic
to address a new, responsible and aware user who decided to embrace a different and more sustainable lifestyle

photos Damiano Andreotti | Andrea Tonella | Paola Paschetto
Back to Top